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TOIFA 2016 to be telecast on Sony Entertainment Television

Discussion in 'Concerts, Awards & Exclusive Eves' started by tasifa, Mar 18, 2016.

  1. tasifa

    tasifa which means Blue Eyes in Thai.

    TOIFA 2016 to be telecast on Sony Entertainment Television
    TNN | Mar 10, 2016, 05.08 PM IST
    TOIFA 2016, one of the most awaited mega events of the year, announces Sony Entertainment Television as the official telecasting partner for India. This year TOIFA promises to be larger than life with all the A-listers from the Bollywood industry attending and performing on March 18th at Dubai International Stadium.

    Sony Entertainment Television has been home to the Indian viewers for their daily dose of entertainment with shows and movies ranging from comedy, drama, thriller and more. With programming that is targeted towards family audiences, the channel will bring broad exposures for TOIFA, 2016 given its reach across urban and tier II & III markets in India.

    Danish Khan, EVP and Business Head, Sony Entertainment Television said, "We are pleased to be associated with the prestigious TOIFA. Over the years, TOIFA has become one of the most popular award nights for the film fraternity celebrated outside India that helps in globalising Bollywood. Indian Films as well as Television, over the last few years, have created a robust international market and Middle East is a big market for Indian entertainment. SET is delighted to be part of this celebration in Dubai on 18th March 2016. The telecast of this show, In India, will be on 17th April, 2016, 8 PM Exclusively on Sony Entertainment Television"

    For those who came in late, The Times of India Film Awards (TOIFA) is a global Bollywood Intellectual Property owned by The Times of India Group- India's largest media conglomerate. TOIFA leverages the power of Bollywood to position destinations and brands in minds of global Indians. TOIFA are a popular choice awards that felicitate outstanding movies and personalities in the Hindi Film Industry and connect with Hindi film fans across the world through voting on the nomination categories to determine the winners. For further information, log on to www.toifadubai.com.

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