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SRK's biography a hit in Poland

Discussion in 'Shah Rukh Khan Book Club' started by Bridget, Dec 8, 2008.

  1. Bridget

    Bridget Well-Known Member

    SRK's biography a hit in Poland
    IndiaGlitz [Monday, December 08, 2008]

    Although it is an honour to have the label of "King of Bollywood" to rest on his head, it will without doubt put a kind of sweet pressure on SRK to not to slip and always to come out with nothing less than super-hits.

    Well most of the time he has succeeded in a manner far beyond expectations and being a master marketing strategist himself has ensured that his works get the maximum exposure in all the places around the world where it is possible to project and spread the charm of Bollywood.

    This has resulted in he becoming the most popular Hindi actor in Germany and other parts of Europe, in Malayasia etc..

    Now the latest news is that the fame has been successful in spreading into the popular consciousness of the population of Poland.

    The evidence is that the book about SRK's life titled as 'The King of Bollywood' written by Film Journalist Anupama Chopra is selling like hot cakes in Poland.

    It was the film 'Kabhi Khushi Kabhie Gham' released in Polish subtitles that made the people in Poland like SRK immensely.

    The film went on become a huge hit and then all the films of Shah Rukh like 'Main Hoon Na', 'Dil Se', 'Kabhi Alvida Na Kehna' etc were released in Poland.

    Today a visitor to Poland will be able to see big posters of the Indian super star displayed in all the big cities of this tiny European country.

  2. Tarylll

    Tarylll Well-Known Member

    picture: Viral Bhayani

    Bollywood superstar Shah Rukh Khan is a favourite icon of Polish youth and all his films are lapped up eagerly in Poland. Now, a biography of the Indian actor has been translated in the Polish language and received very well.

    Massive publicity has been given to film journalist Anupama Chopra's book "The King of Bollywood" throughout Poland.

    Lifesized posters of Shah Rukh Khan with the book title, "King of Bollywood", have been displayed at the underground stations in Warsaw and all important places in big cities. Word of mouth publicity is also adding to the book's sales.

    Shah Rukh's popularity among Polish youth began with "Kabhi Khushi Kabhie Gham" when it was released in January 2005 with Polish subtitles. It was the first megahit from Bollywood that enchanted the Polish people. Since then most of Shah Rukh's films have been superhits in Poland, whether it was "Dil Se", "Kabhi Alvida Na Kehna" or the evergreen "Main Hoon Na".

    To cash in on Shah Rukh's popularity, the most important newspaper Gazeta Wyborcza, a few months ago started selling Bollywood films along with its weekly edition at throwaway prices to boost sales.

    "The name of Shah Rukh has become a common home name. The profile of India has gained many notches in the Polish psyche. It is a sheer phenomenon if not anything else," said Piotr Klodkowski, ambassador-designate to India and a wellknown Indologist, while addressing the Warsaw Rotary Club.

    "To my mind after Kama Sutra it is Bollywood and Shah Rukh which have given tremendous popularity to India over the past several decades," said Klodkowski.

    "The Bollywood popularity has given new dimensions to Indian culture," added Janusz Krzyzowski, president of the India-Polish Cultural Committee. "When we organise any classical dance recital or musical programme, people feel more attracted and our programmes are more appreciated by the audience."

    Indo-Asian News Service


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