Chicken, I was using youtube as a platform. I have contacted two media outlets in India already, but have yet to receive a response (I'll keep trying). I have contacted the Emami company as well (just to tell them what I think of their product). Wafa and Amanee please visit the company's website and then tell me if you still think the ad is not conveying the message that fair is more handsome (Please read the 'Why There Is Need For Fair Skin?' chart). http://www.fairandhandsome.net/ Shahrukh did look pale and UNNATURAL, not like himself at all. It did not look good because it did not look natural. The ad is all about color distinction. I'm focusing on what the ad is about (with the men only angle/gimmick). It seems everyone else is ignoring that fact. It is so weird. Are you guys in denial or what?