Please read this thread!
    Dismiss Notice

Shah Rukh Khan and Don2 boost tourism in Germany

Discussion in 'Don 2' started by Wafa, Mar 24, 2012.

  1. Wafa

    Wafa I want my Mom!!!

    Berlin woos India

    The city hopes ‘Don 2', shot on location, will help boost tourism
    • By Manik Mehta, Special to Weekend Review
    • Published: 00:00 March 23, 2012

    Marketing experts and spin doctors promoting Berlin as a tourist destination could not have been more pleased with the outcome of this year's Berlin Film Festival — the Berlinale, as it is called — held in February.
    The release of Don 2, the sequel to Don with Bollywood actor Shah Rukh Khan, was given a rousing reception at the Berlinale premiere.
    The film has special significance for Berliners because it has been extensively shot in Berlin on location. Indeed, besides Shah Rukh Khan, Berlin plays a "leading role" in the film, as Berlin's marketing experts like to say.
    The film's production was brought to Berlin following a joint initiative by visitBerlin, the agency that promotes the city, along with Media Board Berlin-Brandenburg, Berlin Partner and the city's airports.

    "Shah Rukh Khan kept Berlin in suspense during the 50-day filming in autumn 2010," a spokesperson of visitBerlin told Weekend Review, referring to the excitement generated by the actor's shoot in the city.
    Khan's character in the film — he plays the boss of an Indian mafia ring that extends its tentacles to Germany, thus providing a reason for the producers to shoot in Berlin — is seen in hot pursuit in a speeding car through Berlin's Gendarmenmarkt, a place that has a strong French flavour. Other popular landmarks of the city, such as the historic Brandenburg Gate, the Berlin Cathedral, Alexanderplatz, the State Opera and the Olympic Stadium, provide an attractive setting for some of the film's breathtaking scenes.

    "Berlin now also plays a leading role in India through the Indian audiences who rushed to see the film when it was released. Thanks to Shah Rukh Khan's new blockbuster, the city has been opened up to millions of viewers in India and Asia. Bollywood films are seen by hundreds of millions of filmgoers and the most enthusiastic fans follow their idols everywhere," said Burkhard Kieker, managing director, visitBerlin. "The film creates marketing advantages which would be unthinkable and unaffordable through advertising. Berlin did not mean much to most Indians. That would change, thanks to Shah Rukh Khan, and there will be, meanwhile, effects on tourism in Berlin in the coming years."
    visitBerlin is, apparently, trying to emulate Switzerland's tourism promotion strategy: By offering its scenic landscape in the celluloid products of Bollywood film producers featuring big stars, it hopes to attract high-spending Indian tourists.

    But Berlin, unlike Switzerland, has never really been popular with Indian tourists who would rather see the snow-capped Swiss Alps, or Paris, London or even Dubai or Bangkok — which seem more hospitable and familiar to them.

    Berlin also poses other problems for Indian tourists, who have to go through a strenuous and long-winding visa process at the German embassy or consulates in India which, many Indians say, are "not the friendliest" compared to other countries. Indians also nurse a perception about Germans being xenophobic and resentful of foreigners. The recent discovery of gruesome killings of foreigners, mostly Muslims — also known as the infamous Doener Murders — by right-wing perpetrators has not helped Berlin's image.

    But Berlin is working hard to cash in on the so-called "SRK wave". visitBerlin has created, for example, a "Don in Berlin" city map highlighting the film locations with descriptive narrations of the individual scenes in which they feature. The map can be downloaded and printed.

    Marketing experts of visitBerlin have added another gimmick. There are about 3,500 prints of the film in circulation in India. A trailer of Berlin, produced by visitBerlin in cooperation with the Media Board Berlin-Brandenburg, is shown before every film. Don 2 is the first Bollywood film to be shot in the German capital.

    Shah Rukh Khan's popularity in Berlin — teenage girls screamed Wir lieben Dich, Shah Rukh [We love you, Shah Rukh] when he finally appeared at the Berlinale after much delay — made it abundantly clear to the city's tourism planners what they could have achieved in publicity terms had Hollywood star Tom Cruise shot his Mission Impossible 3 in Berlin. But, as it turned out, Cruise took his crew to Rome instead because he found the atmosphere in Berlin stifling and discouraging. However, Berlin takes consolation from the fact that it could get an equally renowned film ace from India. Some German experts even contend that Khan's worldwide popularity is greater than that of Tom Cruise or, for that matter, of George Clooney, while some say that Khan is more popular outside India than within.
    The evolution of Bollywood's popularity in Germany is remarkable. It was hardly known a decade or so ago. Indian films were then viewed mainly by the Indian diaspora, with some Pakistanis, Bangladeshis, Sri Lankans, Arabs and other Asians joining the crowds with an occasional white face spotted in the audience, possibly persuaded by friends to come along.

    But with the advent of globalisation and India's recognised prowess in a number of scientific and technological fields, particularly the information technology sector, the German perception of India and everything Indian changed radically. From a "land of Taj Mahal, tigers and beggars", India was catapulted to a coveted partner in business, technology and arts. Indeed, Germans went gaga over what India offered and in this changed environment, Bollywood crept into the German consciousness.
    If Khan was first known to German audiences through his villain-of-the-piece roles, he became famous, later, with his syrupy "coochy-coochy" roles, as Germans sometimes call the typical Bollywood man-woman love stories.

    Though Berlin plays host to the world's filmmaking industry during the Berlinale, it has seldom provided the setting of a foreign film capturing the city's imposing landmarks which its tourism promoters would like to present to the world.
    Don 2 does not fail to capture Berlin's sights and sounds in an impressive way. There are, of course, fights, heists, romance and the city itself, whose image is enhanced with technical effects. Germans seemed to be impressed by a dialogue uttered in the film: "We Indians are everywhere!"

    anya, mumbiene and Ella thank this.
  2. phul

    phul SRK my heart my soul

    Indian tourists chase Don2 in Berlin

    TNN | Sep 2, 2012, 01.25AM IST
    BANGALORE: You could well say that Don2 has Shah Rukh Khan and Berlin in stellar roles. So much so that 'Bollywood in Berlin - take the Don2 trail and discover the city's best-known sights' invite from German tourism is proving tempting enough for Indians to visit the country where the movie was shot over a period of 50 days. Result? Ever since the 'Don in Berlin' circuit was introduced in January this year, Berlin has recorded more Indian tourist footfalls in the past eight months than ever before. This is well borne out by the statistics obtained from the German National Tourist Office India Pool. Tourist footfalls have jumped from 36,000 in January to 3 lakh in June.
    "It is a big hit and people are flocking to Berlin in huge numbers," said Romit Theophilus, director, marketing and sales office India, on the sidelines of a German roadshow here.
    Even Berlin tourist Information stores started selling 'Don2 city maps' to tourists arriving there to avail the innovative trip. This tailor-made package covers all ten locations in Berlin where the movie was shot.
  3. Ella

    Ella Haan farishtey hote hain ♥

    Huuh what??? I got the maps for free when i was at the tourist information stores ...
  4. Alenka

    Alenka Well-Known Member

    misinformation ....
  5. Ella

    Ella Haan farishtey hote hain ♥

    Think so too ... its from TOI. But i know the easiest way to find out :p:lol:
  6. Sofie

    Sofie Well-Known Member

    Looks like the Indian journalists are short of stories to tell!:lol:They should've made up this news during the time when Don 2 releases. People might have believed their story at that time!:p
  7. phul

    phul SRK my heart my soul

    They only have a wrong Information about the Maps thats means not that they have made up the whole Story. Do you have read the Article? They stands that the Don in Berlin Circiut was introuced in January. So TOI could not write about this in December when Don2 was released in India. And i think if you not was already in Berlin and ask for a Don2 Map at the Info Tourist Information Stores you can not know that it is for free. And it also stands not on the Webside of Visit Berlin. So they just do not had the Info that it is for free. :)
  8. Ella

    Ella Haan farishtey hote hain ♥

    Fact is i read in an article where i can get the maps & that it is for free. Because i've called the hotline from visitBerlin and got the info: Only to download. Spent just a little time to research and got the right infos i wanted. :)

    Anyway ... fact is too that they are offering guide tours to all the shooting places and Indians love it. I saw a short report about it on tv ... or it was a vid? I forgot :lol::p Shah Rukh and the Don2-shooting helped a lot to make a travel to Berlin attractive for Indians. :D
    frenchfan says thanks.
  9. Sofie

    Sofie Well-Known Member

    My bad!:sorry: Didn't read the article as I quoted on Ella's post!
    phul says thanks.
  10. phul

    phul SRK my heart my soul

    Was that a German Article or one in English in a Indian Newspaper? And yes you can call the hotline you are living here in Germany, but if the TOI Journalists can that too? I mean they are in India. Good they could use the German Area Code before the Nummer but i Geuss a Phone Call from India to Germany could be expensive. :p
  11. phul

    phul SRK my heart my soul

  12. frenchfan

    frenchfan mornings best dealt with dark as nite coffee.

    They are journalists, aren't they?
    Checking the infos by investigating a little bit more is a journalist basic mission!
    Yeh Dil says thanks.
  13. frenchfan

    frenchfan mornings best dealt with dark as nite coffee.

  14. phul

    phul SRK my heart my soul

    Theses Plans are available only in Berlin. And these Journalists are in INDIA Anne. Should they pay a trip to Berlin to find out or what? And how i have said it before qa call from India to Germany is expensive too. And yes the download is for free. But we are talking about the on Paper printed Map. And that this is for free stands not on the Webside. And now please stop to be so unfriendly to me just because i have a different Opinion then Ela. Thanks.
    mumbiene says thanks.
  15. frenchfan

    frenchfan mornings best dealt with dark as nite coffee.

    I am "unfriendly"? that's risible :rolleyes:
    Come on Anke, I have my own opinions, which have nothing to do with Ela...Do you really think I would lose my time to take Ela"s defense? She is a grown up and doesn't need my help, don't worry for her, dear.

    Now back to topic : I'm surprised that on this particular topic, you're taking the defense of journos who write nonsense : writing an email to Central Berlin 's tourism office is possible, I guess? All the capital cities around the world have a special team dedicated to communication with journalists who asks for more infos, especially when it comes to develop their tourism... That's why I keep on thinking that they could have found the right infos, if they had searched a little more...
    Now, maybe you could accept that other members here can have a different opinion than yours? and not searching for so-called pretext like "I'm friend with Ela"
    Anjali72 and Yeh Dil thank this.
  16. Yeh Dil

    Yeh Dil He is my live

    you can download the citymap for free on the webside - it is for free - then it is in the most time, that you can get it for free in the Tourist Information Stores

    OMG ... why do think about the cost from Journalists .... you make me crazy ... a good journo researched before he/she writes an article .... how much it cost is absolutly uninteresting ... so please stop this stupid discussion
    Oh, if someone is interesting to visit Berlin to see the places where Don was .... he/she would pay for a city map :p
    Anjali72 says thanks.

Share This Page