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Shah Rukh Khan’s production house steps into distribution realm with 'Dilwale'

Discussion in 'Red Chillies Idiot Box' started by SharlaJ, Jul 25, 2015.

  1. SharlaJ

    SharlaJ Well-Known Member

    Shah Rukh Khan to turn distributor with 'Dilwale'?

    More than a decade after its launch as a production company, Shah Rukh Khan’s Red Chillies Entertainment (RCE) has branched out into the distribution market with Rohit Shetty’s Dilwale featuring the star himself opposite Kajol.

    Shah Rukh Khan

    A source says, “Red Chillies is now planning to expand its business and convert itself into one of the biggest studios in the country. Apart from co-producing Dilwale, it has also taken up the responsibility of distribution in India as well as abroad. As of now, the film has been sold to exhibitors in major trade centres like Delhi-Uttar Pradesh, Punjab, Bengal, Bihar, Odisha, Nizam, Rajasthan and Central Province at the highest rates ever. The business expected is nearly R280 crore.”

    Gaurav Verma, chief revenue officer, RCE, confirms the development and says, “We want to upgrade Red Chillies into a film studio. So, the basic function is not only to make a film, but also exploit the other avenues. We will be working with partners across all platforms, but it will largely be controlled by us. Our films are mostly marketed and distributed based on merit and we understand the expectation the film carries not just from us but the audience as well. And we know how to cater to that expectation.”

    Red Chillies’ distribution will not be limited to home productions, adds Verma. What are their plans to maximise business as Dilwale is all set to clash with Sanjay Leela Bhansali’s magnum opus, Bajirao Mastani this December? “As far as the division of audience and business is concerned, we have seen makers shuffling their release dates to avoid clashes at the box office. So, it’s too early to comment on our plans.”

    MaryAnnK, Tash, rubyroo and 2 others thanked this.
  2. rollercoast

    rollercoast Zindagi

    Interesting. srk is certainly making His mark on the Indian film industry, in oh so many ways. It's very admirable. :thumb:
    MaryAnnK, rubyroo and Mara thank this.
  3. Mara

    Mara Well-Known Member

    This sounds like they're still hoping Bhansali with change his release date. I hate to see Shah Rukh clash with my other three favorite actors: Deepika, Ranveer, and Priyanka, even though I don't like historic epic battle movies. "Who will blink first?"
    rubyroo says thanks.
  4. KKhan

    KKhan Well-Known Member

    i also hate when his films has a clash because it eats the business and cuts profits no matter what you say from how ive seen bhansali i dont think he will shift his date as he appears to be very stubborn from what ive seen of him
    Mara says thanks.

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