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LAUNCH PAD - SHAH RUKH AND GANG BOND OVER TECH GOODIES

Discussion in 'Happy New Year' started by mumbiene, Sep 23, 2014.

  1. mumbiene

    mumbiene Well-Known Member

    Sep 23 2014 : The Times of India (Mumbai)

    LAUNCH PAD - SHAH RUKH AND GANG BOND OVER TECH GOODIES



    Lenovo, one of India's leading PC players, showcased its upcoming range of Full HD products at the music launch of the Farah Khan directorial Happy New Year (HNY), which is slated for a Diwali release. The showcase is part of a tie-up with HNY, by which the brand is launching its latest range of FHD laptops by integrating them with the movie's plot.
    The music of the movie was launched using the company's tablets and, after the launch, the film's stars -including Shah Rukh Khan, Abhishek Bachchan, Boman Irani, Vivaan Shah and Sonu Sood -gathered at a special backstage set-up to unveil the new product range. Vivaan said, “HNY is an out-and-out entertainer, but it also has a strong tech angle, which I represent. The movie needed smart devices to not only fit into the different situations and make things happen in the movie, but also look great. These products fit the bill very well and I enjoyed using these machines during the shoot of the film.“

    Speaking on the collaboration, Bhaskar Choudhuri, director, marketing, Lenovo India, said, “Our laptops stand for great style with performance and provide a larger-than-life experi ence, much like the movie. They fully unlock the enter unlock the entertainment potential of laptops, be it for hardcore gamers or for users who are looking for a top-notch multimedia experience.“

    The entire range of the brand's laptops will be in the market by mid-October, in time for Diwali, and will be priced at `40,000 onwards. The range will include the Lenovo Z50, a complete multimedia powerhouse; the Lenovo Y50, which is a fully loaded gaming machine; the Lenovo Yoga 2, which is an intelligent multimode device; and the Lenovo Flex 2.

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    http://epaperbeta.timesofindia.com/...-SHAH-RUKH-AND-GANG-BOND-OVER-23092014103015#
     
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  2. SharlaJ

    SharlaJ Well-Known Member

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