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'KBC' to shell out 'dough' for 2 weeks to drive eyeballs

Discussion in 'Kaun Banega Crorepati' started by Kalsoom_24, Apr 2, 2007.

  1. Kalsoom_24

    Kalsoom_24 New Member

    'KBC' to shell out 'dough' for 2 weeks to drive eyeballs

    Indiantelevision.com Team

    MUMBAI: Desperate times call for desperate measures! An analysis of the duration of Star's big ticket show Kaun Banega Crorepati as it draws to a close in its third season, finds the network countering a dipping ratings scenario with special episodes galore. And voila, here's another - In its culminating two weeks KBC is willing to dish out Rs 1,00,000 to viewers that correctly answers the questions asked to the hot seat contestant with the 'Khelo India Saath Saath' special episodes to kick off on 9 April.

    With the show currently in its final hours, this activity is not only looking to drive viewership, but also as shell out cash to more aggressively rake in 'moolah,' which from the looks of it, has fallen short of expectations. On an average 15 questions will be asked per episode at the rate of Rs 6 per SMS, for eight consecutive episodes.

    Additionally, the show has consistently been distributing freebies in all shapes and sizes from the product portfolio of sponsors endorsed by host SRK.

    Infact, only last week, the channel ran a special episode giving away nine Santro cars to the 'Fastest Finger First' participants.

    Coincidently, Sony's Virrudh was launched on the same day (26 March) at 9.30 pm. Subsequently, Zee TV also launched a 10.30 pm soap Teen Bahuraniyan which was strategically tackled by Star with a counter programming initiative by combining its top 'saas bahu sagas' Kahaani…, Kyunki…. and Kayamath into a one and half hour marathon episode.

    Also amidst all the star studded appearances on KBC, with the likes of SRK's Bollywood comrades Preity, Rani, Boman Irani, Sanjay Dutt and others, he has also given away watches to participants from Tag Heuer which he also endorses . Interestingly, the 'Bollywood Badshah' is also set to give away Mushtaq Shiekh's coffee-table edition titled 'Still Reading Khan' on the episode to be telecast on 3 April.

    Speaking to Indiantelevision.com Star India general manager - content and marketing Harsh Rohatgi asserted that the activity had been planned in advance and clearly pointed out, "This is not a money licking activity, but rather to take interactivity of the show to another level."

    Now with cricket out of the way and as expected there will be viewers flocking back to GEC. Rohatgi expects that this activity alone will see a spurt of 15 - 20 per cent.

    Spanning across two weeks from 9 to 19 April, the 'Khelo India Saath Saath' KBC special will allow viewers at home to play every question along with the hot seat contestant, to win Rs 1, 00,000 for each right answer, during the telecast of the show. Moreover, viewers can play for all questions asked during the episode and even if they get one wrong answer they will still be allowed to play for the next question with no limit on the number of entries sent by an individual per question.

    The time frame to send the answers will start from the moment the question is asked on the show till the right answer is revealed (or the right answer turns green on the TV screen) on the screen.

    The entry mechanism for all the questions will remain the same as 'Har Seat Hot Seat' so that BSNL / MTNL users can dial 1904-424-44240 followed by the correct option 1, 2, 3 or 4. Viewers can also participate through Airtel mobile and fixed line by dialing 5646 followed by the correct option 1, 2, 3 or 4. Or Airtel mobile users can also SMS or type 'KBC' and send it to 5646 with the correct option 1, 2, 3 or 4.

    The only difference is that the options for the home viewers will change from A, B, C, and D to 1, 2, 3 or 4 in naming the answers. The name of the winner will be announced every alternate day from the day of telecast of the said episode.

  2. srk_mai

    srk_mai New Member

    thanks kalsoom for sharing!!
  3. srkandrea

    srkandrea srkandrea

    AW: 'KBC' to shell out 'dough' for 2 weeks to drive eyeballs

    thanks kalsoom

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