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ICICI Bank ropes in Shah Rukh Khan

Discussion in 'Shah Rukh Khan Dhamaal' started by Wafa, Jan 20, 2006.

  1. Wafa

    Wafa I want my Mom!!!

    Mumbai , Jan. 9
    ICICI Bank has once again decided to resort to the celebrity endorsement route to promote its brand. Almost two-and-a-half years since superstar Amitabh Bachchan endorsed the brand, the company has signed up Shah Rukh Khan as its global ambassador.

    In a press release issued by the bank, Mr K.V. Kamath, Managing Director and CEO, ICICI Bank, said, "We are proud to have Shah Rukh Khan as our global brand ambassador. Having established our leadership in the retail business over the last five years, the bank is now poised to scale new heights in the global arena."

    Ms Lalita D. Gupte, Joint Managing Director, ICICI Bank, said, "ICICI Bank is happy to be associated with Shah Rukh Khan whose increasing global popularity brings synergy to our growing global presence". ICICI Bank has a presence in 12 countries including the UK, Canada, the US and West Asia.
     
  2. Wafa

    Wafa I want my Mom!!!

    Shah Rukh Khan Is the new ICICI Bank Brand Ambassador . He comes in place of Amitabh Bachchan as ICICI did not renew its deal with Amitabh after it expired in 2002 . Announcing this, the bank said that that Shah Rukh Khan was a truly global Indian , who embodied the Indian winning spirit.
     
  3. K

    K I love you Shah Rukh. Staff Member

    Thanks Wafa.:)

    Dhin chak dhin chak...
     

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