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Advertising sustains me, says Shah Rukh

Discussion in 'Shah Rukh Khan Dhamaal' started by darina4srk, Oct 23, 2018.

  1. darina4srk

    darina4srk SRKManiac

    Yuthika Bhargava
    NEW DELHI, OCTOBER 23, 2018 22:54 IST
    UPDATED: OCTOBER 23, 2018 22:54 IST

    ‘It gives me alternate source of income’
    Actor Shah Rukh Khan believes that endorsing different brands has helped him to take risks in his film career by giving him an alternate source of income.

    “...if I have done ten good films in my career, the reason is that I did not pay attention to earning money through films. Advertising sustained me...it helped me concentrate on films, which is true even today. I can go out and make the most expensive film in the country, knowing that God forbid, if something goes wrong, I can fall back on another business source,” the Bollywood star said.

    Asked about the responsibility that lies with the brand ambassador, Mr. Khan said: “There is a certain amount of integrity that every person has. It varies and I don’t stand in judgement. I think I have a normal sense of integrity that means if I am recommending something I must have enjoyed using it or liked it.”

    ‘Two-edged sword’
    Stating that he had been fortunate that many of the brands he had endorsed were already proven brands, that stood for quality, Mr. Khan said he might know the basic of the products he endorsed, but not the full technical details. “...you have to indemnify me beyond that...Its a two-edged sword. Sometimes your product is enhancing your face value, sometimes your face value is enhancing the brand.”

    “I do get interested in knowing if something is not good...I think all of us, we don’t want something we recommend to turn out bad. I must have endorsed 100-200 products at any given period in last 10 years, more or less they have been okay.”

    He said while there were things such as cigarettes and alcohol that he did not endorse, “but if Signature Series calls me to give a lecture on success and life to youngsters, I will take it because surrogacy is allowed. I am not telling you to drink. That is not a loophole but mode of operations for many businesses.”

    On his 20-year association with Hyundai, Mr. Khan said he took it for granted that he would be the company’s brand ambassador till the time the brand is there. Asked about what he would want Hyundai to work on, he said, he would request the company to make a “jeep kind of model... big wheels, just openness..., like the one I had in one of the songs from Jab Tak Hai Jaan”.

    Mr. Khan, who would someday like to enter the education space to teach about acting and film making, believes that going forward the deals in advertising would be shorter. “Just like everything else, the period for engagement for ambassadors or models will shorten,” the actor added.

    “The association will be shorter, and also more interactive... because if it hasn't already, advertising will shift towards digitisation...a lot of your personal spaces will be asked for. For example in the last 5 years, I must have refused at least 10 advertising campaigns that wanted to through my Twitter. I handle my own account...it depends on how you see it. I will, for example, lose business. So, it will be more digital, more interactive, lesser terms... payments will be more frequent and less.”


    It's been ages since I last posted. I am not sure if posting the full size of the pic is okay. Apologies if it's not correct. Hope admins can guide me. ;) Anyway, I missed the forum!
    Last edited by a moderator: Oct 25, 2018
    rollercoast, skrogers and phul thank this.
  2. skrogers

    skrogers Southeast Connecticut, USA

    Always thought that was what he does. Makes money from outside sources, e.g., ads, weddings, Dubai ads, to finance his personal movie goals. Good business sense.
    rollercoast and darina4srk thank this.
  3. rollercoast

    rollercoast Zindagi

    He has been so quiet lately. I hope we will soon start seeing many good articles again. Thanks for posting @darina4srk
    darina4srk says thanks.
  4. darina4srk

    darina4srk SRKManiac

    Yeah hope so too. It's nearly Zero release so promotion is about to start full swing! :love:

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